What is Branded Email?

This is a very complicated yet simple question. The term "branded email" is now used for any emails sent with corporate identifying marks that brand or market the corporate image. With over 30 billion emails sent a day, it is one of the most underutilized form or branded communications.

When a company thinks of branded email, they think of those HTML newsletters that they are spammed with each and every day. These emails are not generated when the email is sent; rather they are developed for mass mailing purposes.

Onletterhead Inc. is actively creating a new category in Internet definitions. Branded email, in our day-to-day use encapsulates the corporate image, who they are and what they do into every email sent.

Emails are sent each day all over the world. What separates your email from the others in the recipients in box? What can you do differently to stand out from the crowd and make a lasting impression? Branding is one of the most effective ways for companies to make that valuable impression and to ensure that the message sent is retained.

When we talk about branded email, we do not mean the applications that allow blinking lights and smiley faces to be inserted in the message. Whose corporate image is that? We do not mean the plug-ins that allows you to put a picture and your company information in the message. What we are talking about is utilizing your company's image in a way that properly represents the image you want to portray.