Email Branding Articles and Information

One On One Branded Email Communications - Problems and Solutions

Most business emails are sent as plain black and white text messages without branding or electronic letterhead. This is an alarming thought since surveys indicate the most preferred form of one on one communication is email. Branded email services and software today require technical understanding and high price tags. However, within the last year a new branded email software and service provider has come onto the market providing the most unique one-on-one everyday business email branding tool of its kind. The technology implemented has made branded email affordable and easier to use.This article provides detailed survey results and data illustrating how many people can actually receive and read branded emails, the problems involved, and how one company has solved them.

Brand Valuation: The Seven Components of Brand Strength

The Interbrand model of brand strength - part of their valuation methodology - is a useful framework to consider the performance of your own brand. Reflect on these seven points and you should get a better sense of the strength of your own brand, as well as some ideas on how to move forward… This article presents the seven components of brand strength in the Interbrand valuation model.

How To Create A Brand That Sticks

“Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of people who encounter it. As a business or an independent professional, it is who you are and what you do, packaged neatly, clearly, and memorably. A logo is only a tangible representation that works to reinforce a brand.”